‘For the Love of Our Nation’: DAMAC unveils new film celebrating UAE’s everyday heroes
Original Arabic song brings together national talent and cultural expression
DUBAI – Dubai-based real estate developer DAMAC Group has unveiled its latest brand film, For the Love of Our Nation, inspired by Emirati culture and created to celebrate the people, values and collective spirit that have contributed to the UAE’s growth story.
Moving beyond familiar images of skylines and landmarks, the film focuses on the individuals and communities from different nationalities who continue to build the nation through their daily efforts.
The film features an all-Emirati creative team, including renowned songwriter and composer Saif Fadhel and singer Mansour Zayed, who collaborated to create an original Arabic song titled Tamer Amr (‘At Your Service’) specifically for the campaign. The production reflects a shared cultural vision, bringing together Emirati artistic talent to deliver a message centred on belonging, contribution and service.
Amira Sajwani, Managing Director of DAMAC Properties, said: “Love for a nation isn’t defined by nationality alone. With this film, we wanted to tell a story that celebrates the UAE’s everyday heroes, who contribute to making this nation great. Our brand film, For the Love of Our Nation, is a humble tribute to a place we are proud to call home, its visionary leadership, and the shared values uniting our people together and moving the nation forward. DAMAC has grown alongside the UAE for more than two decades, and we see ourselves as part of this much greater story.”
Creative team
The original composition was written, composed and arranged by Saif Fadhel, performed by Mansour Zayed alongside the Al Watan Group Choir, with audio engineering and mixing completed by sound engineer Taha Al Ajmi. The collaboration highlights the efforts of Emirati artists brought together by a common cultural understanding and creative direction.
The musical arrangement was designed around the balance between the choir and the lead vocalist. The Al Watan Group Choir represents the collective voice of UAE society, with people from different nationalities and generations coming together in response to the song’s central message, Tamer Amr. The combination of a unified choir and solo performance shaped the identity and emotional tone of the track.
Cultural scenes
Filmed across significant locations in the UAE, including the Etihad Museum, the brand film combines elements of Emirati heritage, workplace experiences and scenes from everyday life. Traditional Emirati dance Al Rafzah features alongside modern portrayals of society, reflecting the connection between cultural roots and the UAE’s contemporary identity.
The film highlights the contributions of people across various sectors, including nurses, frontline workers, construction professionals, architects and business leaders. Through these stories, it presents the UAE as a nation shaped by the efforts of diverse communities working together.
Available in both Arabic and English, the film is designed to connect with audiences from different backgrounds while sharing a message that national pride is reflected through everyday actions, dedication and service.
DAMAC Properties
DAMAC Properties, established in 2002, is the largest private real estate developer in the UAE and the Middle East, with a portfolio spanning residential, commercial and leisure developments across multiple markets. The company has delivered more than 50,000 homes, with over 55,000 additional homes in various planning and development stages.
DAMAC has collaborated with global brands including Roberto Cavalli, de GRISOGONO, Chelsea Football Club and Oracle Red Bull Racing to create luxury living experiences across the UAE and international markets, including Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, the Maldives, Canada, the United States and the United Kingdom.